Hotel operator: How to choose the best one for your hotel
Leaving your hotel in the hands of a hotel operator is not an easy decision. Before doing so, you must consider several important aspects to make the best choice. And, if you find the right hotel manager, you will have a fundamental piece for the success of your property.
The role of a hotel operator is to ensure increased revenue, provide efficient management and ensure guest satisfaction.
This specialized team will take care of all the important areas of your hotel. You will manage everything from the promotional strategy to the cleaning and maintenance of the facilities. Therefore, choosing the right hotel operator will make the difference between a profitable hotel and one that barely survives.
To help you, in this article we are going to explain how you can find the best hotel manager for your establishment.
What is a hotel operator?
A hotel operator is a company that is responsible for comprehensive management of one or more hotels. They can be large or small facilities, some even manage hostels.
The responsibility that hotel operators have covers all operational areas of the establishment, defining the identity and operation of the place.
If you already have a hotel, the hotel operator is in charge of improve profitability of the same, designing strategies to increase the occupancy rate. Now, if they want to invest in a project, the hotel manager's job includes:
Architectural design
Determine the number of rooms
Define the most appropriate type of hotel
Set rates using dynamic pricing
Manage the brand
Promote the hotel
Ensure an optimal occupancy rate
In short, a hotel management company is one that you can rely on to delegate the operation of your hotel to maximize profits.
So how to choose the best hotel operator?
There are two ways you can choose your hotel operator. One is through consulting companies, and the other is through you doing the selection process.
We explain to you.
Hotel management consultants
If you don't have time to do your own research, you can ask consulting companies specializing in hospitality for help. They will evaluate your project or current state of your hotel, analyze the hotel operators and give you the best recommendations.
In Spain there are many options that can help you. Once you have your options for hotel operators, don't forget to check:
Now, if you prefer to make the choice of hotel operator yourself, pay attention to the next section.
Own choice (aspects that you should evaluate)
Choosing the right hotel operator is key to maximizing profitability and ensuring efficient management.
To make the best decision, consider the following factors:
Experience and reputation. Investigate their history in the sector, success stories and opinions of other owners.
Management model. Analyze whether they offer full hotel management or only certain services (reservations, marketing, operations).
Distribution network. Make sure they work with OTAs, agencies and digital marketing strategies to attract more clients.
Contract conditions. Evaluate the commissions, duration of the contract and obligations of both parties.
Profitability strategies. A good operator optimizes rates, improves occupancy and maximizes revenue with dynamic prices.
By carefully analyzing each of these points you will be able to choose a suitable hotel manager for your property. Remember that the difference between a successful hotel and one with low occupancy is in the quality of the hotel operator you choose.
What is the process like when choosing a hotel operator?
When you have a series of prospects to manage your hotel, you must do the selection process.
This should include;
Request for proposal. The process begins when you ask the company for the proposal. In it, the financial expectations, requirements and terms expected for the hotel must be specified. The operator must present you a detailed strategy with which you will seek to meet the stated objectives.
Due diligence. When you have the proposal(s) in your hand, you should research everything about the operator, including success stories, reputation, and financial performance.
Negotiate contract terms. At this point you have already chosen a hotel operator and all that remains is to negotiate the contract. The key points to discuss are the duration of the agreement, the payment structure, the KPI’s performance, operating standards and promotion budget.
Fee. Not only are there fees for hotel management, you can also include fees for achievements or incentives. That is, if the operator achieves certain objectives, he will receive compensation.
capital expenditure. Depending on the project, it is possible that the hotel operator will ask you to invest in the property to make improvements or expansions.
Finally, you only have to sign the contract and leave the management of your hotel in expert hands to have more profitability.
Why should you hire a hotel operator?
To begin with, there are several Advantages of hiring a hotel operator and one of the most important is to maximize profitability.
Besides that:
The hotel operator provides legal security.
Ensures an optimal occupancy rate.
Maintains and even improves your hotel facilities.
Improves brand image.
It allows you to enjoy the financial benefits without worrying about management.
In order to benefit from all this, it is important that you choose a hotel manager with experience and good previous results.
In Dobo Homes, we offer the comprehensive hotel operator service. We take care of the entire project, whether you have a hotel in operation and want to delegate management, or want to invest from scratch.
Bridge in contact us and let's talk on how to improve the profitability of your hotel or hotel project.